esearch Findings

The Bridge Framework represents key insights for an Ideal experience stated in the voice of the user, while the location of the insights suggests the relationships between them. The below framework was produced after Affinitization stage.

Opportunity Statement

How might we device a self-checkout
that is a fast, intuitive, save customer’s time,
is supported by human interaction if needed
and provides accurate, personalised shopping experience in Grocery Stores?

Solution

A smart cart which is linked with the customer’s Target(Store) app, that provides customer the opportunity to understand information better, automatically detects customer’s coupons from his app, can request help for items if needed, provides customers the freedom to bag their own goods as they shop and pay on-the-go without waiting in line!

A smart cart with a smart screen detects
when items are placed and removed.

+

Suggesting customers to take the next steps,
towards sustainability You can buy bags like the above: http://www.toxel.com/tech/2016/01/10/shopping-cart-bags/

To view full process, methods and techniques over the three months

To view synthesised insights and full stories