CONTEXTUAL ENQUIRY | DESIGN RESEARCH | STRATEGY

How might we device a self-checkout that is a fast, intuitive, save customer’s time, is supported by human interaction if needed and provides accurate, personalised shopping experience in Grocery Stores?

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Duration– 8 weeks
My Role - Design Researcher & Strategist

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INSIGHTS TO PROBE FURTHER FOR DIGITAL EXPERIENCE

Customers wait in line to use self-checkouts.

Payment methods using membership card or credit card have multiple steps which is a hassle.

Customers pay a lot more at self-checkouts because they think the items were on sale, but aren’t and its tedious to keep checking the screen for information while scanning and bagging.

The access and scanning the artifact of coupons at self-checkouts fails miserably.

Customer’s hate the plastic bags and feel guilty about using them at the end.

A lot of customer use store applications to view products and check prices at home but are not aware of other features available that can be used in stores.

Opportunity Statement

How might we device a self-checkout that is a fast, intuitive, save customer’s time, is supported by human interaction if needed and provides accurate, personalised shopping experience in Grocery Stores?

SOLUTION PROPOSED

A smart cart which is linked with the customer’s Target(Store) app, that provides customer the opportunity to understand information better, automatically detects customer’s coupons from his app, can request help for items if needed, provides customers the freedom to bag their own goods as they shop and pay on-the-go without waiting in line!

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