Duration: Individual | Class Project | 7 weeks
My Role: Visual Design | Research

Project Objective

To identify opportunities for enhancing experience through design of communication, develop a brand experience, visual system to achieve consistency for an ever-growing range of smart home products.

Approach

Study and analyse existing established systems, conduct user interviews to sense the future intelligent home spaces, create mood boards and concepts, brand essence, visual design and define the language for a holistic impact.

OUTCOME

Holmes is a future smart home brand inspired from Sherlock Holmes which has systematic, sustainable & scalable frameworks for variations—so that design could be meaningfully executed across offerings and address requirements of different user types, product brands and formats.

Ben lives with his wife Ken, son Jim and, his mother Martha in Florida.

He believes that every corner of his home needs to be treated with attention and care, and ensures that he is personally involved in every decision.

Ben travels for work often. But wants to be connected with his family and support them in the little chores of the house when he can. Few things make him as happy as seeing everything in place.

When Martha is home alone and craving for the cookies that Jen loves to bake, it’s not that hard to remember how to make them perfect.

Jen being alone at home never feels alone. Her home allows connection easier and closer.

Ben loves caring for his family, and is proud of the home they live in together.

DESIGN SYSTEM

The design system strategically deploys visual elements to support functionality, bring clarity and enhance user experience.

DESIGN PRINCIPLES

The language and the brand voice guides the design of entire experience inspired from the character traits of Sherlock Holmes.

MOODBOARD

COMPONENTS

SHAPES

Square, a shape that is trusted and reliable. Surfaces must be composed of square shapes.

GRIDS & MARGINS

Spaces are divided in even columns and rows to establish a system. Every space must have a margin that is at-least half of or more than the width of the first column.

PRODUCT ICONS

Product icons are stylistic. They must use the form circle to craft the stylistic look. Including the circle represents energy and ambitious nature of Sherlock.

FUNCTIONAL ICONS

The hidden negative spaces must reveal the form and meaning of the icon as well.

ACCESSIBILITY

Apart from the colors supporting the brand voice, they meet IBM’s accessible range for digital applications.

COLOR USAGE

The blues for active components and links.

The faded blue on black surfaces.

Orange for the ease of user’s actionable steps.

TYPEFACES